From an associative commitment to the promotion of African arts to the creation of Africa By Art
The other trigger for the creation of ABA - Africa By Art, is a story of an inheritance, lived by one of my best friends
Upon discovering the works of Marcel Gotène, during the distribution of a friend's inheritance in 2015 in Congo Brazzaville, we had the idea to create APACA.
The work was there, on the ground, the only memory of his late father. Back in France, we will discover the beauty of the works. For the record, Marcel Gotène exhibited at the Georges Pompidou Center (Paris) during the exhibition "Les magiciens de la terre" in 1989. The first questions came to mind: Who is the artist? Is he known on the international scene? How much are the works worth beyond their sentimental value? We make this observation, without appeal. Low visibility of African artists, Afro-descendants and the diaspora on the international scene, a ridiculously small number of museums and galleries on the African continent. There are too few international showcases to display artistic talent. The associative adventure APACA. Will be born from this conviction to change things.
During 3 years, this first experience allows a valorization of the African artists and beyond. General Secretary, I organized with the whole team the first exhibition (October 2016) at the "Villa Cathala" in Noisy-le-Grand, lent by the city hall. We exhibited for five weeks, many artists and nearly 110,000 euros of works from Africa and Europe.
In 2020, the situation is no longer the same. Galleries and specialized auctions have multiplied. However, it is clear that the material situation of artists remains just as precarious. Very few are the signatures in the Top 100 sales and the names remain unknown.
There is therefore a long way to go so that we no longer talk about nationality in art or geopolitics, but about talent, creativity, art... without worrying about the origin of the artists. Before achieving this, we must offer a showcase open to the world, and at the service of artists.
Africa by Art has the ambition to bring several stones to the building of the change of paradigm. Its objective is to promote a solidary, ethical and responsible approach. But how can we achieve this considerable project?
Here are some answers.